The book I wrote emerged after decades of learning about, working in and reflecting on the process of strategic communication. I had set out to develop an effective way to think, plan and work strategically as a communicator.
Once I developed the methods, I wanted to share them. The great people at Canadian Scholars Press saw the potential and published the finished book in late 2018.
Strategic Communication in Canada is primarily written as a textbook for degree-level students who aspire to work in strategic communication and public relations. But it will also serve any practicing PR or communication professional who wants to bring a new, more strategic element to their work.